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Building your online brand in healthcare

Online brand building

In Australia, as in many other countries, having an online presence is becoming a ‘must-have’. In the medical field, having a positive online brand can make a difference when you’re looking for jobs or looking for a more senior position. There are a great many pieces of advice that you’ll find online, everything from blogging to interviews to speaking engagement are recommended for getting your brand out there. Still, just getting your brand recognised isn’t enough. You have to be able to accentuate the positive while at the same time avoiding the negative. Today, we’ll look at a few tips that will help you do just that.

[Tweet “Just getting your brand recognised isn’t enough. You have to be able to accentuate the positive while at the same time avoiding the negative.”]

Be who you truly are, but be careful too.

Sometimes, people in healthcare use pseudonyms when using social media. If you want to be particularly anonymous, this can be helpful. That said, not using your own name can diminish the possibilities for building your own brand. Either way, be true to yourself and to your brand so that whatever name you choose will be a beneficial one.

[Tweet “Be true to yourself and to your brand so that whatever name you choose will be a beneficial one.”]

Step up on social networks.

These days, you can hardly get proper brand recognition without the use of social media. Websites including Twitter, Facebook, Instagram, and Pinterest are widely used and can be excellent exposure for your brand. If you’re going for more outreach to businesses or potential employers, then LinkedIn can be an invaluable resource as well. Social networks, especially Facebook, sometimes get a bad rap in terms of security. Still, if you’re careful about your content and who you share it with, you should have no problems. As a rule, don’t let just anyone tag you on any random post. Make sure any tags are in line with your brand and are conducive to promoting a positive reputation for your brand.

Be on guard for negative content.

No matter how well you promote your brand and its positive reputation, negative content can always pop up. What’s important is knowing how to deal with it. One method is to use Google Alerts so that you can be notified if and when negative content regarding your brand pops up. Then you can take steps to have it removed. In some cases, you can even file a legal complaint with Google directly. Another way you can defeat derogatory content is by overcoming it with good. By creating more and more positive content, you can gradually move that negative content farther down the search page. The farther down in the search it is, the less likely it is to be seen.

[Tweet “No matter how well you promote your brand and its positive reputation, negative content can always pop up.”]

In the healthcare world, having a positive online brand can mean better chances at a good job or more patients choosing your practice for their medical needs. When you succeed in making a great brand and maintaining a good reputation, you’ll find that all the work it takes is very well worth it in the end.

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